I lead design for complex enterprise products, and build the systems underneath them.
I was the only designer on the DoubleClick Ad Exchange and scaled it into a team, then managed Publisher UX for four years through the merger that became Google Ad Manager. The design systems came after that, and they came out of it. Twenty-six years in ad tech, on enterprise and B2B software where the problem is complex and the interface should not be.
Work
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Ads Design System overview
Google's first enterprise design system, delivered two quarters early after the deadline moved six months in.
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Density and Accessibility overview
Breaking a deadlock between data density and accessible click targets.
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Harbor Design System overview
The Trade Desk's first design system, from four competing button styles to a single source of truth.
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Planchet
A design system for an app with one user, run like one with a thousand.
Career
At The Trade Desk I founded Harbor, their first design system, and led its migration to a new visual language. Before that, fifteen years at Google, where I built the first cross-product design system for Ads and managed the team behind it, up to eleven designers and researchers across the U.S., U.K., and China.
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The Trade Desk
Founded Harbor, TTD's first design system, and rebuilt its foundations for Zuma.
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Google
Fifteen years as a manager and individual contributor focused on enterprise design.
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DoubleClick
Front-end web development and design focused on new feature design and development.
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Performics
Front-end web development and technical support.
Peers
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“He was my manager at Google, and more recently a peer at The Trade Desk, where my team partnered closely with his as we went through a foundational design system shift. During a major foundational migration, he was hands-on with the feature teams building on top of the system, genuinely trying to understand our specific problems rather than handing down a spec and moving on. That kind of engagement is rare, especially at the pace this work demanded, and it's what got a hard, cross-team shift through without teams like mine feeling stranded.”
Lauren Haas,
Principal UX Design Lead, The Trade Desk
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“Pat is not only highly skilled from both a creative and technical standpoint, but also genuinely invested in his team and in creating a foundation that lasts. The design system he built from the ground up has become essential infrastructure across our entire product organization.”
Amelia Ruslim,
Product Design, The Trade Desk
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“Working with Patrick's team was the best experience I've had working with any design group at Google in my 11+ years doing front-end engineering at Google. If I became CEO of Google tomorrow, I'd put Patrick in charge of Material Design.”
Jeremy Elbourn,
Tech Lead for Angular platform